For over 70 years, Morris Jewelers has offered exquisite jewelry, impeccable service and extensive selection. When it comes to diamonds, we're the experts. Whether choosing an engagement ring, earrings or a diamond pendant or bracelet, our knowledgeable staff is ready to help.

What Makes a Diamond Special?

Beauty - The beauty of the diamond has made this precious gem prized for centuries. No two diamonds are the same. Each stone's complex characteristics cannot be duplicated. Each stone has a unique character and personality of its own.

Durability - A diamond is the hardest substance known to man, making it resistant to deterioration. When cared for properly, diamond jewelry can endure through many generations.

Rarity - The supply of diamonds remains limited, although new resources for diamonds are being explored and discovered.

Enduring Value - Gem quality diamonds have consistently retained their value, and most often have increased in value, after years of being worn and enjoyed

Conflict-Free Diamonds

Conflict diamonds came to the attention of the world media during the extremely brutal conflict in Sierra Leone in the 1990’s. The United Nations, the diamond industry and non-governmental organizations recognized the need for a global system to prevent conflict diamonds from entering the legitimate diamond supply chain and thus helping to fund conflict. They developed an agreement called the Kimberley Process, which requires participating governments to ensure that each shipment of rough diamonds be exported/imported in a secure container, accompanied by a uniquely numbered, government validated certificate stating that the diamonds are from sources free of conflict.

Morris Jewelers does not buy or sell conflict diamonds and requires all of its diamond sources to make the following affirmative statement in writing on all invoices:

“The diamonds herein invoiced have been purchased from legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions. The undersigned hereby guarantees that these diamonds are conflict-free, based on personal knowledge and/or written guarantees provided by the supplier of these diamonds.”

Today there are 71 countries participating in the Kimberley Process that are all committed and legally bound to eradicating conflict diamonds. As a result of this, over 99% of all diamonds are certified through the process to be from conflict-free sources.